Sponsorships

Sydney Festival, a non-profit organisation, relies on the generous support of state and local government, corporate sponsors and private donors to deliver a vibrant, month-long event every January.

The Festival is proud of its 49-year heritage as an iconic multi arts and cultural event that celebrates summer in Sydney. Our program showcases exceptional local and international performers, providing captivating and enriching experiences that entertain, inspire, educate and captivate our audiences.

Sydney Festival collaborates with a variety of organisations to develop unique, curated opportunities that maximise mutual benefits and drive meaningful results.

These opportunities and benefits include:

Year-Round Corporate Sponsorship Opportunities – Increase your brand’s visibility and impact with year-long partnerships.
Advance your CSR goals – Showcase your commitment to accessibility, sustainability, diversity & inclusion.
Reach New, Targeted Audiences – Connect with diverse demographics across Greater Sydney.
Tailored Creative Partnerships – Bring your brand values to life with customised activations that resonate with your audience.
Integrated On-Site Activations – Gain exposure through interactive brand presence at the festival hub, Walsh Bay, and at other precincts.
Exclusive Networking Events – Connect with corporate and government leaders at festival gatherings.
Custom Corporate Hospitality Packages - To see sought after shows this January, perfect for client or team events.

Measuring effectiveness

At Sydney Festival, we understand the importance of measuring the effectiveness of our sponsorships and delivering evidence of success to our sponsors.

We provide our partners with evaluation of their sponsorship, a proportion of questions asked in our research are focused on the effectiveness of partner’s activities and sponsor recall.