Strategic Partner

Destination NSW is the champion and voice for the visitor economy within the NSW Government and proudly supports Sydney Festival in delivering key elements of the festival program, including  Siegfred & Roy: The Unauthorised Opera, Colour Maze, A Model Murder, The Chronicles and Animal.

Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for influencing and shaping the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.

Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.